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Colin Ho

Colin manages the online presence of the MICHELIN Guide - the most recognised and talked about restaurant listing in the world. His role involves overseeing and executing digital marketing strategies, web content, online advertising, social media and e-commerce activities in East Asia and Southeast Asia.

Throughout his career he has held positions in digital marketing, communications, media, consulting and technology in a variety of industries. Prior to moving to Singapore, Colin was the Head of Digital for the Michelin Group, East Asia, Southeast Asia and Australia, managing the automotive side of the Michelin business.

Upcoming talks

How to achieve marketing ROI by creating engaging and targeted social media content

  • How to effectively adapt and modify your traditional ROI approach and strategy to suit your social media and digital interactions
  • How to create social media content which engages and builds a relationship with users and is also in line with and exceeds your marketing vision and goals
  • How to respond to ever-changing social media platforms and adapting your content, strategies and channels to maintain a connection with your audience

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