Claudia Choi is currently the Head of Brand Management at HKR International Limited- a Hong Kong listed company specialising in property investment and development, hospitality and healthcare services. Its flagship projects include Discovery Bay in Hong Kong and HKRI Taikoo Hui in Shanghai.
Claudia joined HKRI in July 2017 to spearhead the redevelopment of the organisation's brand architecture and redefine its strategic brand vision. Her responsibilities include increasing brand awareness and trust in the company's reputation, as well as effectively engaging key stakeholders in Hong Kong and mainland China and around the globe.
In addition to revitalising the brand, she also drives HKRI's marketing and public relations campaigns and oversees major events across Asia.