Clara’s roots in travel intertwined with the beginnings of TripAdvisor APAC HQ in Singapore. She builds TripAdvisor’s brand footprint through a strong partner network in South Pacific and South-east Asia. Working with leading brands in the backdrop of a vibrant digital landscape, she drives meaningful partnerships by creating initiatives targeted at excellent user experience, high content relevancy, and brand credibility. Her notable milestones include pioneering new strategic initiatives in retail – delivering first cobranded marketing campaign in South Pacific and launching TripAdvisor’s new retail vertical in 2018
Clara will discuss the ways in which TripAdvisor continues to innovate and adapt with the changing user behaviour and travel landscape.