Clara has pioneered business development for the new TripAdvisor Shopping Premium feature and secured partnerships with leading retail groups in APAC. She also championed the 1st co-marketing brand campaign in APAC with leading FMCG and grocery chain as overall project manager overseeing legal, engineering, product and marketing. She has lead business development, account management and strategic partnerships in Australia and South East Asia with a focus on high growth tech firms, & regional brands.
'Don't Chase the New, Innovate the Old': Brand Marketing Strategies That Work Today
Clara will discuss the steps that she took to deliver successful campaigns for TripAdvisor.