Claire Scapinello

Talks

Ways to Build a More Valuable Brand

We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.