Chris has worked for over a decade in digital media ranging from senior editorial roles to product marketing and social media with major media organisations like Turner Broadcasting, HuffPost, Business Insider and a range of digital media startups. He has built a strong personal brand on LinkedIn with over 60,000 followers and was selected as the #10 top voice in media on the platform in 2016. Chris is currently the Chief Content Officer at Hong Kong eSports and Game Media Asia where he leads both the brand specific content of Hong Kong eSports and a growing network of video game media properties with local teams based in Hong Kong, Taiwan, Vietnam, Indonesia and Thailand. Chris also teaches a class on Current Events and Case Studies in International News for Hong Kong Baptist University's Master's in International Journalism Studies program and understands the challenges of creating the right content on the right platforms for the right audiences in today's rocky digital landscape.
The Transformation of the Game World Through Marketing
by Chris Anderson, Chief Content Officer, Game Media Asia/Hong Kong Esports
What does it take to build and lead a growing network of video game media properties in Southeast Asia? Chris will discuss the methods and marketing techniques he uses to make sure the game world stays ahead of its game.