Chin Yee Koh

Dr Koh Chin Yee is concurrently Managing Director for Cedarwoods Consultancy Pte Ltd (that manages Xinjiapoyan, a top Chinese Language social media platform in Singapore), Dean for Nanyang International Business College and CEO for Longus Research Institute. He held appointments in news and media relations as well as China affairs in several Singapore government bodies, listed companies, and university. He lectured in National University of Singapore Department of Chinese Studies and NUS Business School’s executive education programmes and speaks regularly at Chinese universities including Peking University and Shanghai Jiaotong University. He had been investment advisor to Shanghai’s Huangpu District, Nanjing City and Lianyungang City of Jiangsu Province.


Another Secret Garden in Social Media: the Chinese Market

English is the default language in the context for most of the social media platforms. However, globally popular internet products like Facebook, Google, Twitter and WhatsApp are currently banned in China. The Chinese Language world of social media is a completely different ecosystem. Many mainstream digital strategies lose their flares when in this unique market where Chinese is the dominant language. In this presentation Dr Koh will guide you through the following points about the Chinese Social Media Market: Volume and development of Chinese internet market; similarities and differences of Internet products in Chinese and English; a brief introduction to WeChat and its corresponding digital marketing strategy; a case study on Weibo, yet another major Chinese social media; successful case studies in Chinese Social Media: P&G and AliPay; and how to formulate Chinese social media marketing strategies.

by Founder & Managing Director,Xinjiapo Yan (Singapore Eye)

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