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Chelsea Healey

A brand and marketing leader with a unique and diverse background, Chelsea Healey is Head of Brand and Community at eCommerce business Luxury Escapes. Having held both agency and in-house experience roles, Chelsea has deep experience in brand, marketing and community strategy.

One of the world’s fastest growing travel websites and an Australian tech success story, Luxury Escapes partners with some of the world’s best known and loved travel brands to change the way you book and experience a holiday. Luxury Escapes has a passionate and highly engaged member-base of over three million, with more than half a million people taking a Luxury Escapes holiday each year. One of Australia’s largest eCommerce businesses, the company has operations across the globe and and teams in four continents. Luxury Escapes was named #1 in the Australian Financial Review’s 2017 Fast Starters List and last year was voted one of Australia’s coolest places to work in the 2018 Australian Travel Awards.

Responsible for leading the global brand, marketing and activation strategies for Luxury Escapes, Chelsea has been instrumental in forming partnerships with brands such as Qantas, American Express, Nikon and Singapore Airlines and the marketing rollout of new global products such as Flights and Experiences. Chelsea was recognised for her work as a finalist the 2018 B&T 30 Under 30 Awards.

Prior to Luxury Escapes, Chelsea developed significant experience in agency and small business roles, beginning with the business she founded at just 18 years old, the Green Room Nutrition Bar. Recognised as Tasmania’s Entrepreneur of the Year for the business, she later sold the business and founded Sydney-based creative agency Raw Street in Sydney. Chelsea is also a board member for Waves of Wellness Foundation (WOW), a mental health surf therapy charity, and not-for-profit OneWave.

Chelsea’s extensive experience in brand and community-led roles and her dynamic background building successful marketing and activation strategies make her an appealing speaker for brand, marketing and community events as well as travel industry events. Her speaking experience includes brand and marketing strategies, customer-led strategies, community and activations marketing and building a brand that people love.

Upcoming talks

Localising your global brand

  • Implementing localisation marketing strategy from website, social media and products/services

  • Maintain brand persona and value

  • Understanding and adapting to local behaviour

Panel - brand innovation, impact and integrity in an era of elevated consumer expectations

  • Building your brand purpose, innovating your brand to stay relevant

  • Rising to consumer expectations

  • Brand responsibility, ethical, sustainability, ethos

  • Connecting with your customers on an emotional level

  • Maintaining authenticity and integrity whilst adapting to consumer needs

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