Chavy is digital marketing executive with over 18 years of success in developing highly successful digital marketing programs and campaigns. He has created creative global marketing programs across Facebook, Twitter, YouTube, Google, NBC, Amazon, to name a few, and took precedence in fostering partnerships with startups in the regions. Previously he led group digital marketing for Sunjoy Group, APAC strategic partnerships for Emarsys, global digital communications for NOL Group, APAC MSN Program for Microsoft and various award-winning IT programs for Accenture and HP.
Panel discussion: How to improve customer loyalty and retention in the digital age
With shopper behaviour evolving alongside rapid technological advances, what factors do you need to consider for increased customer retention:
- using data-driven technologies to help support customer loyalty with targeting and personalisation
- the importance of becoming an agile and customer-centric brand
- understanding the needs of your consumer, to serve them quicker and anticipate future needs
- the importance of transparency and maintaining the human touch