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Catherine Mak

Upcoming talks

Panel discussion: How to improve customer loyalty and retention in the digital age

With shopper behaviour evolving alongside rapid technological advances, what factors do you need to consider for increased customer retention:

  • using data-driven technologies to help support customer loyalty with targeting and personalisation
  • the importance of becoming an agile and customer-centric brand
  • understanding the needs of your consumer, to serve them quicker and anticipate future needs
  • the importance of transparency and maintaining the human touch

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