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Cassandra Bowman

At Spotify, we believe in providing a personalised music and podcast experience to all our users on the platform. In order for us to continue delivering a unique music experience to every user on the platform, we need to determine how much a customer will be worth during the entire relationship with them. This number, called the Life Time Value (LTV), can be calculated for a subscription business once you've determined what your costs are and what your churn rate is. During this session, we will speak through how Spotify is using this data to create user scoring models for new and existing users, as they help us make smart decisions about spending our budget effectively, to target, acquire, and retain users.

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Upcoming talks

How much is your love of music worth to Spotify?

At Spotify, we believe in providing a personalised music and podcast experience to all our users on the platform. In order for us to continue delivering a unique music experience to every user on the platform, we need to determine how much a customer will be worth during the entire relationship with them. This number, called the Life Time Value (LTV), can be calculated for a subscription business once you've determined what your costs are and what your churn rate is. During this session, we will speak through how Spotify is using this data to create user scoring models for new and existing users, as they help us make smart decisions about spending our budget effectively, to target, acquire, and retain users.

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