Brian Moroz

Brian has been with Google for over a decade in a number of roles across the finance, agency relations and creative groups. As a creative strategist he uses his access to deep Google data to help brands understand what people are thinking, doing, sharing and creating in the digital world by translating the data into human stories and motivations. He is a member of the Zoo, a creative team within Google that focuses on helping agencies and brands produce superlative digital creative work.

Prior to Google, Brian worked in a number of start ups, then entered the financial markets as a futures trader in Chicago and Dublin. From there he moved to Reuters before joining Google in 2005.

Brian holds a BA in Film from the University of Florida and a Master's degree in Sociology from the University of Chicago.


Data & Human Behaviour

Turning Data into Narratives

Humanizing Digital Behaviour

by Creative Strategist, Google

Exploring how people are using digital media from a behavioral standpoint, this talk will present 6 large scale trends. The focus will be on why users behave as they do and how brands and marketers can provide value to users in ways that transcend traditional digital advertising. The research presented is a partnership between Google and anthropologists and sociologists who study online behaviors.

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