Brett McKeehan is the director of CNN Digital Worldwide covering Asia, based in Hong Kong. He is responsible for digital content strategy, content development and publishing across key regions including China, India, Australia, Singapore, Japan, South Korea, Indonesia, Thailand and the Philippines. An award-winning journalist who is passionate about audience and data-centric approaches to digital strategy, McKeehan works closely with CNN’s teams in London, Abu Dhabi, New York and Atlanta. McKeehan was previously Digital Editor at the South China Morning Post in Hong Kong, where he expanded the team and helped significantly increase the publication’s reach across wider Asia and beyond. Before that, he held senior editorial and digital product positions with News Corp in Sydney and London. An Australian native, McKeehan has a Master’s Degree in Digital Communication from the University of Sydney and a Bachelor of Economics from the University of Queensland.
Proof v instinct: Audience insights and the evolution of the digital newsroom
Audience insights have changed the way newsrooms operate. Here we explore how analytics are used to measure content consumption, and their importance in creating and implementing growth strategies for key target markets.