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Bora Arslan

Bora Arslan has decades of global leadership experience in the field of decision sciences including change management, digital transformations, customer experience, personalization, strategy and execution of loyalty programs.

Bora presently is the Chief Analytics Officer for Insurance Australia Group in Sydney. His current concentration is on analytics solutioning through Artificial Intelligence and Machine Learning.

Previously Bora was the executive lead for all analytics operations with the focus on digital and retail touchpoints and performance management for Ford Motor Company through its exclusive marketing partner GTB. Bora joined GTB from BGL Group in the UK where he was the executive lead for data informed business transformations.

Bora’s responsibilities were similar to his earlier role at Walmart, where he was the VP of Global Decision Sciences and Analytics Strategy. His main objective with Walmart was to develop and maintain customer focused services and operations, utilizing advance technologies and emerging big data methods across all international operations.

Before Walmart, Bora led enterprise capability development efforts for Walgreens as the Head of Customer Analytics. Prior to Walgreens, Bora provided consulting services to a wide range of leading companies from several industries.
As Managing Analytics Partner for Peppers and Rogers Group, Bora was especially recognised after pioneering several successful efforts of creating synergistic customer experience infrastructures for large conglomerates.

Upcoming talks

Artificial Intelligence - the next-gen marketing

  • Using machine learning for marketing personalisation

  • Building an AI algorithm to suit your products and set personalised campaigns

  • Predictive analytics

Panel - becoming a truly data driven marketing team

  • Understanding data-driven marketing approach

  • Personalised marketing campaign through a deeper understanding of true customer profile

  • Creating a customer experience across multiple channels, ensure marketing messages are consistent

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