Bonnie is a passionate storyteller with more than 10 years of success in the field of marketing and communications, from advertising, public relations to brand development. She cut her teeth in the industry with successful stints at the top ad and PR agencies across the globe from LA to Taipei to Singapore, working on internationally renowned brands like P&G, SK-II, ASUS, Panasonic, IHG, etc. In 2012, she joined the WWF’s Earth Hour global team in Singapore, where she switched her focus to marketing and branding for social good and sustainability, leading the global strategy and planning for the world’s largest grassroots movement. Now the Head of Brand for WWF International, her portfolio expands to include the development of the WWF brand globally. She is a creative but also result-oriented marketeer – delivering impactful, award-winning global and regional campaigns. She lives by the ethos that a successful brand must be authentic to its core business and beliefs as well as its people. As a mother of two young kids, she is dedicated to making this world a better place for them, one good story at a time.
Emoting with the Consumer: A Brand Strategy that Works
Bonnie will discuss how WWF coordinated the world's largest grassroots movement, Earth Hour, in more than 188 countries and territories and how they ensure brand loyalty with their supporters.