Blandine is an executive level global marketing professional and strategist with major brand experience who specialises in infusing market and consumer insights into marketing strategies that generate brand equity, awareness and revenue. Working for Diego & Heineken, she drove brand equity and volume growth for Red Stripe, Heineken, Guinness, Smirnoff as well as double-digit sales increases of up to 72% through extensive research and creative integrated marketing. For ESPN, she created profitable marketing partnerships with consumer brands such as Dove, Budweiser, Coors, Frito-Lay and more. Blandine has managed teams of more than 16-persons both direct and cross-functionally, external agencies and marketing budgets of up to $30 million per year.
by Senior Director, Global Brand Strategy & Marketing, Hasbro