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Bipasha Minocha

Bipasha looks after the brand and marketing portfolio of the EtonHouse Group, which runs K-12 schools in 12 countries with 120 campuses around the world. She started her career in digital marketing at a time when digital was akin to ‘dark social’ and has been an evangelist since. In her current role at EtonHouse, she has spearheaded the transformation of the brand using a strategic mix of content and inbound alongside AI and machine learning to give new meaning to the brand proposition. She has also been instrumental in the launch of new brands that have disrupted the education space.

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