Ben moved from a biological sciences background into digital marketing at the dawn of Facebook advertising and data-led marketing. He then moved to Sydney Australia with Experian to monetise Experian’s offline consumer segmentation in the digital sphere, and the rise of mobile. Since his move to Singapore 12 months ago, he has taken up a new role to lead the newly formed Experian Innovation Hub. A key part of this role is to leverage the power of data of all kinds to drive innovation within Experian, across Asia Pacific. He focusses on how data can unlock consumer and small business access to formal finance across the region.