Bastian Purrer is the Managing Director of JollyChic Indonesia, and previous Founder and CEO of LYKE, an Indonesia mobile fashion marketplace with almost 2M users. Launched in early 2016 in collaboration with top-star Agnez Mo, the LYKE team pioneered the use of visual recognition for fashion purchases on mobile, before being acquired by Chinese e-commerce unicorn JollyChic.com. Before starting LYKE, Bastian attended Harvard Business School, worked in Silicon Valley, was an early employee at Groupon as well as Zalora's first Chief Marketing Officer. Bastian has build teams in half a dozen countries, and is passionate about outstanding consumer products, South-East Asia and everything mobile.
Using Product Features to Drive Growth in Consumer-Facing Applications
by Managing Director, Jollychic
Panel Discussion- The Digital Transformation Journey & The Rise of Chatbots
Digital Transformation Director, AXA Vice President, A + E Networks Managing Director, JollyChic Director, Digital Marketing & Media, Intel
In this discussion, these digital leaders will discuss the necessity to execute change within the context of an end vision, how their companies were willing to take risks to achieve the growth that they did and what new trends are expected in the ever-changing world of marketing. They will also discuss the rise of chatbots and the future of messenger apps in the world of marketing.