Arthur Chan is currently Chief Operating Officer of Vpon Big Data Group, a leading big data company focusing on data analytics and cutting-edge technologies to provide advertisers with the broadest set of mobile data across Asia in delivering effective mobile data-driven advertising and marketing solutions.
Headquartered in Taiwan, Vpon was established in 2008 and is currently operating in six locations in Asia Pacific, including Hong Kong, Shanghai, Taipei, Singapore, Tokyo and Osaka. Arthur now leads a team of over 100 digital and data experts to develop mobile data-driven advertising solutions that alleviate advertisers’ pain points and help them raise overall effectiveness of their mobile marketing campaigns.
With over 10 years of experience in the fields of big data and digital marketing, Arthur has been focused on establishing the digital marketing ecosystem through the amalgamation of data, technology and premium marketing channels. Under his leadership, Arthur has propelled the company’s growth across the APAC region and capture some big client wins including Japan National Tourism Organization, Osaka Tourism Board and China Mobile, which are now Vpon’s top clients. He has also continued to expand Vpon’s mobile proprietary data platform through strategic partnership with Qunar and UnionPay this year to meet the latent needs of advertisers and maximize the value of Vpon’s mobile proprietary data and to provide actionable insights from such data.
Throughout the years, Arthur keeps on taking the role as a super connector in the industry, associating digital veterans, media owners, service providers and developers, and work together to expedite the development of mobile data technology in Asia, Hong Kong in particular. He is also an active member of IABHK 2019 Mobile Committee and HKGCC with the aim to promote collaboration between different stakeholders in the mobile industry.
Arthur also believes that it is important to nurture exceptional visions and transformative powers for our next generation leaders through an early workplace immersion. Thus, Arthur is currently an ongoing mentor in several prestigious universities in Hong Kong, including HKUST, Shue Yan University and Hang Seng University, to provide instrumental values for young digital talents’ future career prospects.