Aparna Lal

Aparna is the CIM Certified e-marketing professional with integrated marketing experience in the B2B & B2C domains. With core expertise in Digital & Social media marketing, she has worked in planning & executing digital marketing strategy for organizations spanning across various digital touchpoints combined with compelling story telling methodology and robust customer journey across owned, earned and paid digital channels. Aparna leverages deep understanding of the evolving digital & social media platforms coupled with data driven marketing techniques and changing consumer behavior to create connected marketing and sales program for Microsoft, that helped generate demand, close direct business and grow pipeline for both products and services business with efficient return on investments.

She has been recognized as the Most Influential Digital Media Professional for 2015, by World Marketing Congress & CMO Asia.


Marketing Transformation in the B2B World

Connected sales and marketing is a dream for every B2B marketer, magic happens when concept, capability & culture come together. In her presentation Aparna will share Microsoft’s Marketing transformation journey, learnings & outcomes.

by Digital & Socialmedia Marketing Lead,Microsoft APAC

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