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Anna Choi

Anna is experienced in driving digital transformation for multinationals. She oversees digitalization strategy and digital business “Schindler Ahead” in 16 countries, harnessing the power of IoT, AI and machine learning and defining the future of business with focus on customer experience. Previously leading digitalization and communications functions at BASF Monomers and Siemens, she built digital roadmaps, scouted new technologies, founded partnerships, commercialized digital products and shaped the companies as technology powerhouses through 360-degree marketing and communications strategy. Being a strong advocate and hope to inspire more people to join tech sector, Anna was invited as TED talk and tech conferences’ speaker worldwide. Her active support of the innovation ecosystem earned her recognitions of “Transformation Leader of the Year (Finalist)” by Women in IT Awards, “Rising Star” and “Innovator 25 APAC” by the Holmes Report.

Upcoming talks

Digital convergence – how consumers have changed and why businesses need to follow

  • A look into the behavioural shifts of the modern consumer and how they consume products

  • Combining tech and media to create unique experiences and enrich consumer-brand relationships

  • Reviewing the structure of your organisation to align with consumer habits

  • Integrating AI into your business as part of you digital transformation initiative

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