Anil Srinivas

Anil is currently the Senior Director & Regional Head – Ecommerce, Asia, Middle-East & Africa at Levi Strauss & Co. and is responsible for managing the regional Ecommerce & Omnichannel initiatives. He is responsible for driving strategy, growth & sales for the Ecommerce business as well as Omnichannel across growth markets such as China, India & South-East Asia and mature markets such as Japan, Korea & Australia. Anil has built from scratch & driven businesses across multiple markets in Asia including China, India & SEA.

Anil has been with Levi’s for the past 4 Years & prior to that with Dell for 12 years. During his time at Dell, Anil managed a variety of Sales & Marketing roles including leadership of APJ business, SEA Ecommerce and Marketing Analytics & Effectiveness.

Anil is passionate about building Omnichannel capabilities, Integrated marketing & leveraging analytical insights to drive results for the business. Anil is an industry expert & speaker at industry conferences on Ecommerce, Omnichannel & Digital Marketing.

Upcoming talks

Panel Discussion: Crafting Your Organisation’s Customer Experience Approach

  • What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?

  • Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment

  • How to encourage your customers to adopt digital channels and capitalise on the benefits

  • How to build the human touch into your digital strategies to ensure your customers still feel valued

  • Localisation strategies: how to deliver a locally/culturally relevant customer experience

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