Angus explored what the perceived role of a CMO is versus the reality. Together with the audience he discussed what the key traits are to be successful and dive down into the realities of the role in large multinationals.
He also discussed the importance of individual versus team motivation, the effects of the changing marketing landscape brought on by digital innovation, the importance of focus and getting the basics right. Last but not least he dispelled that he does not have $1million in his bottom draw just waiting for that amazing marketing idea to be pitched.
Angus is a people leader and marketing strategist who manages high performance teams resulting in organisation success, achieved by: • Translating complex technologies and evangelizing such into plain language • Assessing the big picture and quickly determining appropriate actions • Surrounding myself with the right people and treating them fairly • Understanding the customer perspective from Public Sector, B2B to Consumer including partners and alliances, matching that with Stakeholder needs • Driving change to capitalise on new opportunities and solve problems
Angus is experienced in running large value/volume product & services businesses supported by developing people and progressive thinking strategic plans. He performs at his best when he is in (or creating) a positive, energetic, open and honest environment, where there is a clear picture of tangible outcomes to deliver, and where he has genuine autonomy to lead and inspire teams to step up.
Qualifications: B Bus (Marketing), Company Director course – Australian Institute of Company Directors
Specialties: Marketing of Consumer Electronics, Telecommunications and Information Technology Hardware, Software & Solutions. People Management and Strategic planning