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Angelyn Varkey

A highly self-motivated and ambitious marketing evangelist with more than 20 years of working experience. Her main focus on the last 16 years has been on B2B integrated marketing, ranging from solution marketing, content and digital marketing, flagship events, communications, branding to marketing operations. Angelyn Varkey is currently the Marketing Director for Asia at Aon, based in Singapore, and has worked for organisations like Marsh & McLennan Companies and Korn Ferry.

Angelyn is a believer of experiential marketing #EveryExperienceMatters. “Regardless of which touchpoint your client uses to interact with your organisation, all that matters – is when you have ignited their senses and piqued their curiosity to continue the conversation with you, and they are happy share their positive experience with others.” #PassionDrivesInnovation

Upcoming talks

Panel: Establishing data as a driving force of your marketing strategy

  • Creating a culture that values data science, and establishing a data-driven marketing team to fully capitalise on insights gained through data analytics
  • Employing data and the insights gained to build effective and personalised marketing campaigns
  • Adopting and implementing technology, such as CRM, to effectively harness the data for marketing purposes such as customer engagement and personalisation
  • Innovating CRM as an analytical tool, to transform your data for use in achieving marketing goals of personalisation and segmentation

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