Andrea is heading online business for Moleskine in APAC. He envisions digital experience and new technologies as the way to enrich customer journey and improve conversion online and offline. He developed online business presence for Moleskine in China bridging ecommerce into a seamless integration with retail channel. Then he leveraged China's successful business model, expanding online business in APAC. Previously, he worked for Moleskine in the Italian HQ. His design and engineering academic studies in Milan were strengthened by research and development at UNSW, in Sydney.