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Amy Yang

Amy Yang is Director of Marketing & Communications, Asia, at VistaJet, the first and only global private jet operator, and serves on the Board of Governors at the Asian Business Aviation Association (AsBAA), Asia's non-profit organisation representing both the business and general aviation industry. Yang has over 10 years' experience in aviation working on marketing and public relations strategies, branding and business development in the Asia-Pacific region. She specialises in developing campaigns that target ultra-high-net-worth individuals and other niche audiences, and has consistently produced double-digit growth in sales returns on the back of her marketing strategies. Her role at AsBAA is to advise and oversee its marketing and public relations strategies and support the development of AsBAA Discovery, the student chapter of the association, to introduce today's business aviation industry to its next generation.

Upcoming talks

Panel discussion: content marketing strategies for long-term success

  • Long term vs short term content marketing strategies – benefits and pitfalls

  • Adding value to customers with curated content

  • Growth by content: driving massive traffic without a big budget

  • Measuring the effectiveness of your content marketing efforts

  • Prioritising content that drives revenue

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