Amit Thard is the regional leader of eCommerce in SEA for Black & Decker where he creates omni-channel strategy for the region and the eCommerce infrastructure for growth in the region. He has over 18 years of experience in marketing, public relations and ecommerce, working for some of the biggest companies like Lenovo and Philips Lighting.
Managing the complexities of launching a successful e-commerce entry into Asia
Huge opportunities await brands prepared to win over the Asian consumer, adapt to the local market nuances and put strategies in place which effectively adjust to a dynamic, mobile centric e-commerce environment. This session will cover:
- Key characteristics of the Asia pacific and HK e-commerce landscape and strategies to succeed
- How to plan and strategies your market entry
- Building your e-commerce digital backbone
- Changing trends