Alicia is "a strategic, insightful, dynamic and passionate leader and business developer, with an endless drive to achieve the best possible results in everything she touches, for anyone she works with. Always with positive energy and a solution." She has over 20 years experience in Executive Management positions, sitting on Sr. Leadership teams.
With extensive research, data and marketing experience, Alicia has a sharp understanding of business needs and delivery of impactful outcomes. She use data analytics to drive decision-making and the has ability to pull out directional insights and develop narratives that the business can understand on all levels.