Alice is the head of digital native content for all the publications in the News Native Networks at News Corp Australia. She leads a team that is responsible for driving content marketing initiatives, integrated sales and editorial campaigns across New Corps digital network. From concept generation and story development, to delivering original and commissioned articles, videos and podcasts in innovative ways to Australia's biggest audiences - wherever they are, and on whatever device they’re using.
Panel Discussion: Is there an Optimum Channel to Engage Customers?
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?