Alice Almeida (nee Donaldson) is a highly regarded media, consumer research and measurement specialist with 16 years’ experience in media holding a number of roles with some of Australia’s largest media companies including News Corp Australia, Nine Entertainment and the Seven Network. Over the past 10 years, she has held senior strategy and insights positions with a focus on understanding and tracking digital consumer shifts and behaviours. Most recently, she returned to News Corp Australia as the Head of Digital Strategy and Innovation where she is tasked with developing projects that will reinforce and build on News’ role as a digital leader and explore new opportunities with marketers using News Corp Australia’s data consumer research and insights. Over her career Almeida has held positions on both the IAB Measurement and Research Councils and has been instrumental in building Australian first research pieces. She is a seasoned and highly sought after industry speaker, having presented at over 50 industry events and has built a strong reputation on being the ‘go-to’ person for digital insights.