Alex Vogler leads Digital Communications across Procter & Gamble’s portfolio of Beauty brands in Asia Pacific. She specializes in digital and mobile transformation thanks to her unique background, combining a global career in marketing (including proficiency in pull media stemming from a stint in PR) with being a digital native who holds a master’s degree in computer science. Amongst others, she made digital pull media integral to luxury skincare brand SK-II. She is an avid runner, diver and skier, a TV series junkie and bookworm, and speaks 6 languages as a result of growing up all around the world. She currently lives in Singapore with her husband and 2 sons.