Alex Vogler leads Digital Communications across Procter & Gamble’s portfolio of Beauty brands in Asia Pacific. She specializes in digital and mobile transformation thanks to her unique background, combining a global career in marketing (including proficiency in pull media stemming from a stint in PR) with being a digital native who holds a master’s degree in computer science. Amongst others, she made digital pull media integral to luxury skincare brand SK-II. She is an avid runner, diver and skier, a TV series junkie and bookworm, and speaks 6 languages as a result of growing up all around the world. She currently lives in Singapore with her husband and 2 sons.
Human Brands in the Digital Era
In today’s mobile era, consumers are faced with information overload, resulting in most brand messages remaining unseen or disregarded. So how can brands cut through? Alex Vogler, who leads Digital Communications for Procter & Gamble’s portfolio of Beauty brands in Asia Pacific, shares how brand interactions are no different than human interactions, and what it takes to win the hearts & minds of people today illustrated by a wide range of examples ranging from politics to fast moving consumer goods.
by Manager, Digital Marketing & Communications, APAC,P&G