Alex Silberman is the Director of Social Media at Monster Worldwide, a global leader in connecting people to jobs. With a background in digital strategy and performance media, Alex brings a unique style to social storytelling: connecting creative to measurable outcomes. He's obsessed with customer experience and the ability of social platforms to transform advertising. A graduate of Brandeis University, he began his digital career over a decade ago as the proud co-founder of a failed sports social media start-up.
Understanding Social Signals for Better Creative Storytelling
by Director, Social Media, Monster
Customers trust brands and advertising less and less every year. We know that creativity is a must if we want to create 'thumb-stopping' content and stand out from our competitors. And we know creativity drives real business value. But if you're not paying attention to what your prospects and customers say, think, feel, and do- then you're setting yourself up for failure. We'll dive into pre-campaign signals, active optimisation, and post- campaign analysis, each of which will help us to tell better stories across social media.