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Alastair Liptrot

I'm a Marketing professional with over 15 years Insight and Market Research experience and a proven ability to adapt to numerous industries including FMCG, Automotive and Utilities. I currently head up Insights and Category Development at Simplot Australia. Commercially minded with client side expertise and a history of working on market leading brands such as General Motors Holden, John West, Birds Eye, Lean Cuisine, Leggo’s and Edgell.

Upcoming talks

How to be more impactful with data by using story telling

  • Evaluating the marketing and business potential

  • Formulate an implementation approach with specific activities and initiatives

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