I bring over a decade of experience in digital marketing, advertising, e-commerce and CRM. I come with a unique background of client-side and agency experience, with a strong track record of setting up digital and e-commerce capabilities for businesses from scratch. I currently lead the vision for digital transformation and e-commerce acceleration for 3M in Asia.
I have robust experience of building acquisition, retention, and engagement strategies by using data-driven insights and with a sharp focus on “customer-first” experiences.
I am passionate about the world of digital and e-commerce and try my best to keep abreast with the latest techs and innovations to give customers the best experience possible. I love sharing my learning and experiences with peers and fellow marketers to make positive difference to the world.