Adeline is a Data Driven Marketer with more than 18 years of integrated marketing experience across Telco, Financial Services and Consumer Products industries. She thrived in helping organisations drive brand and revenue growth through marketing innovation.
Adeline has a proven track record in leading Go-to-Market Strategies & digital marketing campaigns (SEO, SEM & Content Marketing) that achieved > 30% YoY revenue growth and > 3x ROI. Strong team leadership and collaboration in aligning sales, marketing and product teams to achieve business growth.
Her goal is to lead the charge to build a more data-driven approach in marketing to drive topline sales.
Transforming the Customer Experience with Big Data & AI - Challenges & Opportunities in Insurance 4.0
This talk will include case studies, challenges and points to consider when using data-driven marketing and AI to revolutionize the customer experience.