Head of Marketing, with spectrum of marketing experience across Telco, Consumer Products & Financial Services Industry. She leads the charge for a more data driven approach in marketing and is passionate about driving digital transformation to enable a better customer experience.
Transforming the Customer Experience with Big Data & AI - Challenges & Opportunities in Industrial 4.0
This talk will cover challenges and points to consider when using data-driven marketing and AI to revolutionise the customer experience with some use cases.
-Key Considerations in implementing Data driven marketing & AI
-Overcoming challenges in implementing Data strategy & AI
-Opportunities in customer engagement in Industrial 4.0