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Digital Marketing Leaders Summit

Singapore Marriott Tang Plaza Hotel, Singapore

Summary

Join us for Singapore’s most exclusive digital marketing conference, with 100+ senior level marketers and digital influencers who are shaping the way we strategise and implement today’s marketing campaigns. The Digital Marketing Leaders Summit will offer an in-depth overview of future trends in the marketing landscape and real-world marketing user case studies to enhance your understanding around the new technology and opportunities available. From loyalty, engagement and transactions, to the mobile revolution and more, the digital marketing conference is set up to be the best one yet!


Topics to be covered

  • Fixing The Difficulties Of Noise With Successful Content Marketing 
- How Mobile Marketing Enhances Campaigns
  • How Can Influencer Marketing Create ROI 
- Big Data and Analytics To Create Marketing Strategy

  • Customer Loyalty: Creating It & Keeping It

  • How Do We Make Effective Omni-Channel Marketing

For your leadership growth

  • Secure your place at the forefront of the latest trends and tech
  • Grasp new skills that support your opportunities for new growth
  • Learn directly and intimately from digital and marketing experts from global leading organisations
  • Manage your business strategy through understanding digital opportunities
  • Progress your business through networking and collaborating with technology leaders and senior executives
  • Strengthen professional performance and obtain certificate for professional excellence

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

A two-day event boasts 4 keynotes for in-depth learning, 12 presentations for experience sharing, as well as workshop, panel discussion and round-table wrap-up.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

Sponsors

If you are interested in joining our Sponsorship line-up please reach out Thomas Yuan today!

Associate Sponsor

Media Partner

News Release Distribution Partner

Agenda

Day 1

Registration

Chairperson Overview

Strategic Challenges: The Confluence of Business, Technology and Marketing

Marketing strategy is more tightly aligned with business strategy than ever before and this places Kiran and his team in the centre of key business decisions.

by Head of Marketing Partners Program,Facebook

Unblocking Insights from User Behaviour Data

Dr. Li is a seasoned technology leader with 15+ years experience of applying machine learning and data mining to real world problem, leveraging big data in a variety of areas including structure and unstructured search, rank and relevance, behavioural targeting and online advertising, retails and marketing, and risk management etc.

by Chief Data Officer, Umeng, Alibaba

AM Coffee Break

Curiosity – StarHub’s Digital and Social Analytics Hub

With the daily exchange of social conversation happening today, social media is no longer just a marketing channel. In this presentation, the speaker will introduce how to optimise the business with social media intelligence.

by VP, Digital Experience,StarHub

Embracing Disruption: How to Remodel a Legacy Brand to Thrive

In this session the speaker will talk about business disruption by answering questions like "What is happening in business environment?" and "What is a brand with legacy, like Coca-Cola and other similar brands need to do about this?"

by Director, Digital & Customer Leadership,Coca-Cola

Deep Ice-breaking Session: Get A Package of Best Campaigns

Delegates in each roundtable will share with each other their favourite digital or marketing campaigns, the impacts and successes they have had and what exactly made each campaign special.

  1. Follow a clockwise order, each delegate can start with a quick introduction about themselves: What company do you work for? What do you do?

  2. Then each individual should share their favourite campaign, it doesn't have to be a campaign from your own company, it can also be something you have seen or heard of.

Lunch

Building a Brand with Different Platforms, and Creating Unique Experiences

In this presentation Farrukh will introduce how to foster a brand image on different platforms while keeping the inner consistency and curating targeted customers with unique experiences.

by SVP, Retail Strategy & Global ECommerce,Schneider Electric

Building A Customer-centric Organisation using Digital as the Enabler

Namrata is an accomplished senior manager with exposure across asset management, retail banking and trust banking. She is a Global Subject Matter Expert and Lead for Tablet Banking across sales acquisition channels. She is specialised in designing optimal customer flow and interaction engagement model for both remote and physical distribution channels.

by Director, Head Customer & Digital,Prudential Assurance

PM Coffee Break

Big Data & Analytics: How to Power Your Next-generation Touchpoints

Kiran has over 11 years’ experience in Digital Marketing in the hospitality industry. He can feel in the age of digital disruption business intelligence is the key to reach to the right customers and do the right things to engage them.

by Director, ECommerce & Digital Marketing, Asia,Millennium Hotels & Resorts

Panel Discussion: The Story of Digital Transformation

During this session, digital experts from different industries and companies will walk you through their stories of digital transformation, help you to gain the power to transform your digital challenges into action tactics.

Panel speakers include:
- Director, EDGE Group Innovation,AIA
- Director, Global Media,Marina Bay Sands
-Head of Digital Operations, JAPAC,Google

Networking Drinks

Executive Dinner

Day 2

Registration

Chairperson Overview

Digital-Industrial Transformation

In this presentation Luis will explore the following questions: What is Digital Transformation in Industrial terms?, Why does it Matter? The Paradigm and Culture Shift and GE's Path to Digital Industrial. After all the hype, is digital transformation really Happening? How are industrial players defining their own transformation and what’s next? He also will touch upon self-disruption, innovator challenges and share some use cases. Also there will be a Q&A session and Luis welcome questions of all types. If you are interested and would like to air your concern, prepare your questions and ready to discuss in-depth with Luis.

by Chief Digital Officer, APAC,GE

Reshaping Marketing - How to Inspire B2B Sales Acceleration with Insight Marketing

In this presentation Maneesh will share his insights on how to turn marketing into a growth engine and offer suggestions on how to transform content marketing.

by Executive Director, External Communications, APAC,Aon

AM Coffee Break

The Development of A Mighty Digital Bank

Dennis is currently a Managing Director in UOB, and the Regional Head of the Digital Bank. In this presentation Dennis will share with the audience his unique vantage point in crafting a banking strategy for a digital world.

by MD & Regional Head of Digital Banking,UOB

Panel Discussion: Implementing Digital Thinking to Reshape Strategy

In this session three digital and marketing experts will share you how to steward the challenges of digital disruption and use digital thinking to reshape decision making and finally win over.

Panel Speakers include:
- VP, Digital Experience, StarHub
- Director, Digital Transformation, AXA

Lunch

Develop an Innovative and Integrated Brand

Responsible for development of innovative end to end integrated brand, marketing strategies and communication mix; Developing digital media, social media and digital content strategies; Management and optimization of digital marketing campaigns to drive cost efficiencies and revenue KPIs.

by SK-II Digital Communications Manager Worldwide,P&G

Intelligence is Powering the Next Wave of Customer Analytics

During this session Sudhir will explore how to use digital data analytics to empower the retails markets, and how to build the right capabilities to optimise the web analytics and implement the right digital strategies in light of business analytics.

by Guest Speaker, Expert of eBusiness Intelligence

PM Coffee Break

The Digital Marketing Strategy for a $4 Billion Global Logistics Company

Agility is a $4 billion logistics company, and Mariam is the global head of marketing. Almost all their efforts are digital and they are investing heavily in this space. Overseeing the global brand, new brand development for subsidiaries, digital marketing strategy, public relations and social media, and internal communications, Mariam will introduce how do they formulate and roll out the digital marketing strategies for this logistics giant.

by SVP, Marketing, Communications and CSR,Agility

Telling the Brand Stories

The key of social media marketing success is to tell the right brand stories to the right people.

by Social Media Lead,Spotify

Round-up and Key Takeaways

Would you like to leave the event with a toolkit full of the best digital marketing tools recommended by 100 leading R&D and technology leaders and experts from across industries? Then don't miss out this round-up session:
- All the audience and speakers will be grouped randomly
- Each group sum up the best digital marketing tools in use via group discussion
- The conference organiser will put all the recommendations together to formulate "The Toolkit of Digital Marketers" as a key takeaway and send over to all attendees after the summit

End of the Summit

Singapore Marriott Tang Plaza Hotel,
320 Orchard Road,
Singapore
238865

Brilliant living and event experiences await you at the award-winning Singapore Marriott Tang Plaza Hotel. Forward Leading has negotiated a preferential room rate at the venue of SG$ 320 per night for your stay. To book a room simply follow the Special Reservation Link

Tickets

The Early Bird prices are ending on September 15. Be sure to sign up and save up to $230 on all two-day delegate passes.