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Digital Marketing Leaders Summit

Singapore Marriott Tang Plaza Hotel, Singapore

Summary

Join us for Singapore’s most exclusive digital marketing conference, with 100+ senior level marketers and digital influencers who are shaping the way we strategise and implement today’s marketing campaigns.

The Digital Marketing Leaders Summit will offer an in-depth overview of future trends in the marketing landscape and real-world marketing user case studies to enhance your understanding around the new technology and opportunities available. From loyalty, engagement and transactions, to the mobile revolution and more, the digital marketing conference is set up to be the best one yet!


Topics to be covered

  • Fixing The Difficulties Of Noise With Successful Content Marketing
- How Mobile Marketing Enhances Campaigns
  • How Can Influencer Marketing Create ROI
- Big Data and Analytics To Create Marketing Strategy
  • Customer Loyalty: Creating It & Keeping It
  • How Do We Make Effective Omni-Channel Marketing

How we Support Your Leadership Growth

  • Secure your place amongst current leading organisations attending
  • Grasp new skills and technologies that project opportunities for new growth
  • Learn directly from marketing and digital experts from global leading organisations in an intimate setting
  • Manage your Digital Marketing future and technology development from a strategic angel
  • Progress your business through networking and collaborating with marketers, content leaders and digital executives
  • Strengthen professional performance and obtain certificate for professional excellence

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

Sponsors

If you are interested in joining our Sponsorship line-up please reach out Thomas Yuan today!

Associate Sponsor

Media Partner

News Release Distribution Partner

Agenda

Our Digital Marketing leaders have helped in putting together this years thought-provoking agenda!

Day 1

Registration

Chairperson Overview

Strategic Challenges: The Confluence of Business, Technology and Marketing

Marketing strategy is more tightly aligned with business strategy than ever before and this places Kiran and his team in the centre of key business decisions.

by Head of Marketing Partners Program,Facebook

Unblocking Insights from User Behaviour Data

Dr. Li is a seasoned technology leader with 15+ years experience of applying machine learning and data mining to real world problem, leveraging big data in a variety of areas including structure and unstructured search, rank and relevance, behavioural targeting and online advertising, retails and marketing, and risk management etc.

by Chief Data Officer, Umeng+, Alibaba

AM Coffee Break

Embracing Disruption: How to Remodel a Legacy Brand to Thrive

In this session the speaker will talk about business disruption by answering questions like "What is happening in business environment?" and "What is a brand with legacy, like Coca-Cola and other similar brands need to do about this?"

by Director, Digital & Customer Leadership,Coca-Cola

Curiosity – StarHub’s Digital and Social Analytics Hub

With the daily exchange of social conversation happening today, social media is no longer just a marketing channel. In this presentation, the speaker will introduce how to optimise the business with social media intelligence.

by VP, Digital Experience,StarHub

New Customers

In this presentation Yara will introduce their view of new customers and what they want, and how Skyscanner address the challenges brought up by new customers with technologies like chat and voice bots, personalised and relevant content etc. Yara also will introduce Skyscanner's journey from a traditional organisation to a growth organisation with culture of innovation and experimentation instilled.

by Vice President,skyscanner

Deep Ice-breaking - Get A Package of Best Campaigns

In this session delegates will be reshuffled into new groups for a deep ice-breaking. The following activities will be arranged to facilitate the networking: - Snowball Challenge - My Favourite Digital Marketing Campaigns

Lunch

Personalized Storytelling in the Age of Content Overload

In this presentation Kanchi will be exploring answers to a few questions: What does social mean in today's time and age? How do brands stand out from the competition and what makes it a good social media strategy? How do you as a brand curate the right information for your social media platforms? The importance of understanding your target audience and targeting them at specific moments. Why moments are important in any form of marketing; what should you be looking at while working on your strategy?

She also will share examples where social media activities coordinated by Spotify has been seen as a success and what should brands take away from today's session?

by Social Media Lead,Spotify

Building A Customer-centric Organisation using Digital as the Enabler

In this presentation Namrata will be sharing how to build a customer-centric organisation using Digital as the Enabler.

by Director, Head Customer & Digital,Prudential Assurance

PM Coffee Break

Human Brands in the Digital Era

In today’s mobile era, consumers are faced with information overload, resulting in most brand messages remaining unseen or disregarded. So how can brands cut through? Alex Vogler, who leads Digital Communications for Procter & Gamble’s portfolio of Beauty brands in Asia Pacific, shares how brand interactions are no different than human interactions, and what it takes to win the hearts & minds of people today illustrated by a wide range of examples ranging from politics to fast moving consumer goods.

by Manager, Digital Marketing & Communications, APAC,P&G

Panel Discussion: The Story of Digital Transformation

During this session, digital experts from different industries and companies will walk you through their stories of digital transformation, help you to gain the power to transform your digital challenges into action tactics.

Panel speakers include:
- Director, EDGE Group Innovation,AIA
- Director, Global Media,Marina Bay Sands
-Head of Digital Operations, JAPAC,Google

Networking Drinks

Executive Dinner

Day 2

Registration

Chairperson Overview

Reshaping Marketing - How to Inspire B2B Sales Acceleration with Insight Marketing

In this presentation Maneesh will share his insights on how to turn marketing into a growth engine and offer suggestions on how to transform content marketing.

by Executive Director, External Communications, APAC,Aon

Digital-Industrial Transformation

In this presentation Luis will explore the following questions: What is Digital Transformation in Industrial terms?, Why does it Matter? The Paradigm and Culture Shift and GE's Path to Digital Industrial. After all the hype, is digital transformation really Happening? How are industrial players defining their own transformation and what’s next? He also will touch upon self-disruption, innovator challenges and share some use cases. Also there will be a Q&A session and Luis welcome questions of all types. If you are interested and would like to air your concern, prepare your questions and ready to discuss in-depth with Luis.

by Chief Digital Officer, APAC,GE

AM Coffee Break

Building a Committed and Passionate Digital Audience

Sid oversees management of all Digital, Social Media and Messaging platforms for WWF which amount to an audience of over 25 million followers. Developing the WWF brand into a topical, relevant and people focused brand while continue to further it's influence in the policy and business community is his over arching focus. In this presentation he will introduce how he is achieving this goal.

by Global Director, Digital Engagement,WWF

Marketing Transformation in the B2B World

Connected sales and marketing is a dream for every B2B marketer, magic happens when concept, capability & culture come together. In her presentation Aparna will share Microsoft’s Marketing transformation journey, learnings & outcomes.

by Digital & Socialmedia Marketing Lead,Microsoft APAC

Panel Discussion: Implementing Digital Thinking to Reshape Strategy

In this session three digital and marketing experts will share you how to steward the challenges of digital disruption and use digital thinking to reshape decision making and finally win over.

Panel Speakers include:
- VP, Digital Experience, StarHub
- Director, Digital Transformation, AXA

Lunch

The Development of A Mighty Bank

Dennis is currently a Managing Director in UOB, and the Regional Head of the Digital Bank. In this presentation Dennis will share with the audience his unique vantage point in crafting a banking strategy for a digital world.

by MD & Regional Head of Digital Banking,UOB

Stories. Why They Work and How to Tell Them?

Agility is a $4 billion logistics company, and Mariam is the global head of marketing. Almost all their efforts are digital and they are investing heavily in this space. Overseeing the global brand, new brand development for subsidiaries, digital marketing strategy, public relations and social media, and internal communications, Mariam will introduce how do they formulate and roll out the content marketing in a digital age.

by SVP, Marketing, Communications and CSR,Agility

PM Coffee Break

Intelligence is Powering the Next Wave of Customer Analytics

During this session Sudhir will explore how to use digital data analytics to empower the retails markets, and how to build the right capabilities to optimise the web analytics and implement the right digital strategies in light of business analytics.

by Guest Speaker, Expert of eBusiness Intelligence

Another Secret Garden in Social Media: the Chinese Market

English is the default language in the context for most of the social media platforms. However, globally popular internet products like Facebook, Google, Twitter and WhatsApp are currently banned in China. The Chinese Language world of social media is a completely different ecosystem. Many mainstream digital strategies lose their flares when in this unique market where Chinese is the dominant language. In this presentation Dr Koh will guide you through the following points about the Chinese Social Media Market: Volume and development of Chinese internet market; similarities and differences of Internet products in Chinese and English; a brief introduction to WeChat and its corresponding digital marketing strategy; a case study on Weibo, yet another major Chinese social media; successful case studies in Chinese Social Media: P&G and AliPay; and how to formulate Chinese social media marketing strategies.

by Founder & Managing Director,Xinjiapo Yan (Singapore Eye)

End of the Summit

Singapore Marriott Tang Plaza Hotel,
320 Orchard Road,
Singapore
238865

Brilliant living and event experiences await you at the award-winning Singapore Marriott Tang Plaza Hotel. Forward Leading has negotiated a preferential room rate at the venue of SG$ 320 per night for your stay. To book a room simply follow the Special Reservation Link

Tickets

Tickets are limited. Be sure to sign up today and join 100 thought-leaders within the Digital Marketing space.