What is really going on under the bonnet of Social Media?
As everyone rushed to get on the social media band wagon what actually is contextual relevant and what is just plain BS pumped out to try to fill a void that actually is just an empty echo. This session will explore the Intersection of behaviour and technology and who and what is driving a huge recommendation economy online. Understand the nuts and bolts and get the insights to really drive a social media strategy that is effective.
In the earlier part of his career, Duncan started his career in advertising with Clemenger BBDO in Sydney and McCann Erickson, London, working on technology accounts. He went on to move into ambient media before returning from the UK to Sydney ten years ago.
Having spent his initial 4 years with media corporate trading giant, Active International as National Commercial Manger, he moved to a boutique management consultancy, Bendalls Group as Commercial Director. In this role Duncan is working on digital transformation strategies, digital marketing strategies and social media strategies that deliver financial outcomes for a range of companies from brands such as ANZ Bank, Westpac Group, Bibby Financial, MTAA Super, Microsoft, Willow, Macquarie University Hospital, Origin Energy, La Porchetta, to more regulated government markets with both state governments of NSW and Victoria.
Forward Marketing Summit Sydney 2020
26 Feb 2020 – 27 Feb 2020
Forward Marketing Summit is Australia's leading conference where the greatest innovators of marketing, data and technology converge! Our...Read More
Forward Marketing Summit Singapore 2020
18 Jun 2020 – 19 Jun 2020
As we prepare to enter a new decade, is your business suitably prepared for the next generation of marketing technologies and...Read More
Forward Marketing Summit Jakarta 2020
2 Sep 2020 – 3 Sep 2020
With Indonesia consisting of over 17,000 islands and some 700 languages, marketing in the country can present some of the greatest...Read More
Forward Marketing Summit Hong Kong 2020
3 Dec 2020 – 4 Dec 2020
Forward Marketing Summit is Hong Kong's leading conference where the greatest innovators of marketing, data and technology converge! Our...Read More