Panel 1: Content marketing strategies for long-term success. The panellist includes Sarah Mathews (Head of Destination Marketing, APAC of TripAdvisor), Nashua Gallagher (Head of B2C Acquisition Marketing of Financial Times), Tony Chow (Content Development Director of Hong Kong Tourism Board), Conan Kou (Group Corporate Affairs - Content & Channels of Jardine Matheson), Elizabeth Kwong (Head of Content of MoneySmart) and Amy Yang (Director of Marketing & Communications, Asia of VistaJet).
Panel 2: How to improve customer loyalty and retention in the digital age. Marketing leaders from Bupa Global, AXA, Shangri-La Hotels and Resorts, Sands China will touch on aspects such as using data technologies to help support customer loyalty with targeting and personalisation, understanding the needs of your consumers and serving them quicker and anticipate future needs, as well as the importance of transparency and maintaining the human touch.
Panel 3: Think local, act global - localisation whilst maintaining your brand voice. Thought leaders from Sun Life Financial, American Express, Carlsberg Group, The Economist, The Executive Centre and Financial Times will discuss issues such as the importance of localisation when tapping into foreign markets, strategies to connect with a new market and build trust and acceptance, as well as how to maintain global consistency and brand persona whilst localising content.
Forward Marketing Summit Singapore 2020
18 Jun 2020 – 19 Jun 2020
The Forward Marketing Summit Singapore 2020 is going VIRTUAL. Faced with the unprecedented impact of the Covid-19 outbreak, we want to...Read More
Forward Marketing Summit Jakarta 2020
2 Sep 2020 – 3 Sep 2020
With Indonesia consisting of over 17,000 islands and some 700 languages, marketing in the country can present some of the greatest...Read More
Forward Marketing Summit Hong Kong 2020
2 Dec 2020 – 3 Dec 2020
Forward Marketing Summit is Hong Kong's leading conference where the greatest innovators of marketing, data and technology converge! Our...Read More