1) What are some key challenges you face in affiliate marketing?
We’ve tested multi-point of contact affiliate marketing: we drive sales through affiliate marketing on our website, on retailers’ websites, marketplaces, stores, etc. Most of the affiliate marketeers focus on their own eCommerce site and often ignore the rest. This does create a challenge for us: with ever-expanding teams, the vast majority of time we need to train our talent instead of just finding someone ready to start on the job market. Because the skills we search for are not nurtured by other eCommerce players.
Frank Ravanelli will be presenting at Forward Leading’s Digital Marketing Leaders Summit in Hong Kong on December 6 - 7, 2018. His talk will be ‘Belt & Road Initiative Meets Affiliate Marketing’ where he will present approaches such as Hybrid Influencer Marketing, to both affiliates who want to grow their business, and brands who want to grow their affiliate program, so they can benefit from the harmonious geopolitics of eCommerce. He will also be participating in the panel discussion ‘Global Performance Marketing Trends’, joining other leading digital marketers to give an insight into what trends to look out for.
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