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For those wishing to create a customer journey map and truly get in the minds of their customers, we’ve selected 3 of our top talks delivered by digital marketing leaders from the world’s leading brands. 
1. Humanizing Digital Behaviour 
Brian Moroz, Creative Strategist, Google

Sharing research from a partnership between Google and anthropologists and sociologists who study online behaviours, Brian will explore how people use digital media and what the 6 large scale trends are. 

Brian Moroz has been with Google for over a decade. As a creative strategist, he analyses deep Google data to help brands understand how people are utilising in the digital world. His talk focuses on: 
  • Why users behave as they do
  • How brands and marketers can transcend traditional digital advertising
  • Translating deep Google data into human stories and motivations
Humanizing Digital Behaviour - Forward Leading Digital Marketing Leaders Summit
2. Understanding the Customer Journey
Cheryl Han, Head of Marketing Communications, DHL

All organisations want to create an unrivalled customer experience, but how do we truly understand the journey our customer takes?

Cheryl Han is an experienced marketing and communications professional with over 12 years in public relations, advertising, corporate communications and marketing consultancy. She currently leads all branding, marketing and external communications globally for DHL eCommerce. In this talk, she discusses:
  • Understanding the end-to-end customer journey 
  • Providing a great customer experience from awareness to post-purchase
  • Utilising all customer touch points
  • Engaging and building brand advocates
Understanding the Customer Journey - Forward Leading Digital Marketing Leaders Summit

3. Content and the Customer Journey
Neha Mathur, Global Marketing Director, GuavaPass

Companies are now hyper-aware that the customer journey has changed and will continue to evolve. However, how do we build a content marketing strategy that works with this journey?
Neha Mathur is an experienced marketing professional, having worked launched marketing campaigns across leading start ups and financial institutions including American Express and Deliveroo. In this presentation, she shares:
  • How to work with and maximise touch points via different channels
  • How to build a content marketing strategy that works with an everchanging customer journey
  • The importance of personalisation for each business and buyer persona
Content and the Customer Journey - Forward Leading Digital Marketing Leaders Summit
These talks were presented at Digital Marketing Leaders Summit hosted by Forward Leading. Our next summit will be taking place in Hong Kong on December 6 & 7, 2018, which features a track on The Customer Journey. Speakers of this track include: Mi Li (Head of Global Marketing, South China Morning Post), Peter Yu (Chief Marketing Officer, Multek), Ayu Razumova (Global Lead, Web, E-commerce & Digital Technology, TCL Communications). For more information, visit the summit website here.

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