HSBC worked with advertising and creative agency Saatchi and Saatchi to develop a new slogan: ‘Together we thrive’. This campaign allowed local marketers across the globe to have the freedom to tell individual stories which created a cohesive brand message.
The following year, HSBC also developed other strategies to help further advance the face of their brand strategy. They created an audio-visual mnemonic and sonic identity to produce the ‘sound of prosperity’. This sound can be heard whenever people interact with HSBC. This sound is a bespoke musical piece composed of seven different edits created to be relevant to the 66 markets in which HSBC operates in.
Maintaining a fresh and relevant brand image
It’s important to remember that consumers are at the heart of every marketing strategy. It is so important to maintain a fresh, positive and relevant brand image in order to consistently reach your target market and not alienate your customer base. You need to constantly be aware of the current market and what is happening across the globe.
Want to learn more about Brand Marketing?
Join Forward Leading at one of our upcoming 2020 summits in Singapore, Jakarta or Hong Kong. We have regular speakers from HSBC as well as other global organisations.
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