As the month of November comes to a close, it’s time to reflect on the latest news from the world of digital marketing. We’ve selected 5 articles to help you keep up to date with the field. 
 
Keeping Up with New Digital Marketing Trends
 
With the digital world moving so quickly, it can feel like each day there’s something new. An algorithm that affects your whole strategy, a trend that could be the next big thing, a technology to catch on to – how do you stay up to date, let alone know what’s worth investing in? In this article, Michelle Muller offers a guide to help you take the steps to keep on top of the latest news, rather than getting swamped under by information and news. 
 
4 Reasons Your Team May Be Overwhelmed by Social Marketing 
 
Do you feel like you and/or your team are struggling to keep up with social marketing but can’t figure out why? Not to worry – you’re not alone! Social marketing is a wide and difficult area to navigate, especially as it’s everchanging. Companies from established corporations to new start-ups are racing to keep up. If you feel like you’re treading water, this article might help you figure out where the pain points are and how you can solve them.
 
How AI Is Revolutionizing Digital Marketing
 
Artificial Intelligence (AI) is more than a buzzword or a science fiction fantasy – it’s quickly becoming a reality. Those in marketing are predicting and welcoming a world where AI and digital marketing fuse together to shape the future. In fact – AI is already here. In this article, Forbes shares 3 ways AI is changing digital marketing for the better. 
Reclaiming the Other 3 Ps – Digital Marketing Fundamentals
 
The more seasoned marketers are aware of the 4 Ps (Product, Price, Place and Promotion). But which of the P’s are we paying too much attention to, and which ones are we neglecting? What happens when we fail to balance our consideration? The Institute of Direct and Digital Marketing guides you back through the basics to strengthen your foundations.  
 
5 Key Ways to Make Sure Your Digital Marketing Campaign Pays Off
 
With tight budgets and a need to show results, how do we ensure our plans and strategies deliver? How do we ensure we don’t waste resources on unsuccessful avenues? In GuideStar’s blog, Amy Jacobus shares a step by step guide to help marketers plan and prepare to guarantee a payoff. 
 
Want to keep up to date with the latest news in digital marketing, or to read interviews with Digital Marketing leaders across the world? Find more on our blog or follow us on social media to be notified of each new post. 
 

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