Forward Leading has announced speakers for the Digital Marketing Leaders Summit Sydney 2019, an invite-only conference where 20 influential digital marketing leaders taking the stage to share their best practices on strategic branding, content & storytelling, customer journey mapping, influencer and social media marketing.
The Digital Marketing Leaders Summit will take place on February 27 & 28, at the 5-star hotel InterContinental Sydney Double Bay, Sydney.
The speaker line-up includes Kat Hartmann, Head of Digital Optimisation & Content of Woolworths Supermarkets, who will discuss the future of strategy and storytelling in effective omni-channel customer engagement; Chris Taylor, Chief Marketing Officer of Heart Foundation, who will explore Customer Retention vs Acquisition - how to maintain growth while achieving a high customer retention rate.
Delegates also get to hear Mark Tovbis, Customer Marketing Lead of Nation Rugby League Australia, who will showcase why AI in customer service is crucial to your business, how to use Chatbot for meaningful customer interactions that enhance customer experience and ultimately brand loyalty; Zac Reynolds, Head of Creative & Content of Tabcorp, who will demonstrate key elements of purpose-driven content marketing strategy.
This summit will also shine a spotlight on influencer marketing strategies. Luke Wheatley, Head of Creative, Content & Digital Marketing of Flight Centre Group will share insights into ways to determine if an influencer’s impact is real or fake, what to look out for when implementing influencer marketing strategies and its trends.
There will also be an interactive panel session. Digital leaders from InterContinental Hotel Group, News Corp and Belong will have a live debate of ‘Is there an Optimum Channel to Engage Customers?’.