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The latest news and think pieces on Digital Marketing from across the world, brought to you by Forward Leading Ltd..

Are you reading this article as a part of your research to move into digital marketing? Here’s a great article by BQLive on how to make the career switch and what you need to do - best of luck to any hopefuls out there!

Are you an SEO expert? According to Michael Jenkins you need to start learning about artificial intelligence as well. Don’t worry - Jenkins doesn’t predict that AI will replace you! It might be a tool you’re currently missing out on.

Not convinced that AI is the future of marketing? Clickz delves into how AI will shake up the industry.

Telemedia shares what’s been the biggest digital marketing trends in 2018 so far. Can you guess what they are?

If your company has been using influencer marketing, a common issue you will have faced is fake followers - some influencers pay for fake accounts to follow or provide engagement in order to boost their numbers. In late June, the CMO for Unilever declared the brand were going to commit to more transparency in influencer marketing, including not working with influencers who buy followers. Whilst this policy may seem like a great idea, things aren’t that simple.

The rise of chatbots isn’t stopping - there are now 30,000 chatbots active on Facebook Messenger. Some are speculating that as a result, email marketing will start to decline and potentially be replaced by chatbots. SocialMedia Today looks into the differences and if one will eclipse the other. View here

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