Trust is no longer built through brand advertising. Trust is built on customers' experience with the brand. Their experience is shared through social media, amongst friends and this influences purchase. This evolving consumers' landscape and explosion of data, marketers will need a more data driven approach in marketing. Marketers will need to know the pulse of the market (social listening, experience mgmt tracking, performance retargeting) to be more effective in omni channel targeting.
Before we embark on any data driven campaigns, we will need to know the objective and what we want to achieve. Understanding the business strategy helps us focus and we need to constantly track, learn and refine the campaign. An effective data driven marketing is not achieved overnight and is done through many iterations.
As marketing technologies continue to evolve, what measures do you take to adapt to the ever-changing digital landscape?
Very importantly, mindset. I always encouraged my team to keep learning and keep up with the latest marketing trends.
Yes, we embarked on several performance targeting campaigns. Each campaign is tracked by the week, keywords used, media targeting and we have to try various parameters to do back testing.
3 key takeaways:
- Opportunities and how to get started
- Impacting topline sales with customer experience (with Big Data & AI)
Forward Marketing Summit Singapore 2020
18 Jun 2020 – 19 Jun 2020
The Forward Marketing Summit Singapore 2020 is going VIRTUAL. Faced with the unprecedented impact of the Covid-19 outbreak, we want to...Read More
Forward Marketing Summit Jakarta 2020
2 Sep 2020 – 3 Sep 2020
With Indonesia consisting of over 17,000 islands and some 700 languages, marketing in the country can present some of the greatest...Read More
Forward Marketing Summit Hong Kong 2020
2 Dec 2020 – 3 Dec 2020
Forward Marketing Summit is Hong Kong's leading conference where the greatest innovators of marketing, data and technology converge! Our...Read More