As the month of October nearly comes to a close, it’s time to reflect on the latest news of digital marketing. We’ve selected 5 articles to help you get up to speed with what’s been going on in this field recently.

5 Content Marketing Trends To Watch In 2019
 

2018 is nearly ending, and it’s time to start planning your marketing strategies for the next year. Content marketing is on the rise, with no signs of stopping – this time last year, it was estimated that the content marketing industry would be worth over $400 billion by 2021. If content marketing isn’t already in your strategies, the new year brings a new start – time to start creating a new plan. Make sure you keep an eye on this fast-changing and highly competitive field to stay ahead. 
 
How Much Will Blockchain Really Affect Digital Marketing?
 
 
Blockchain can seem like a big scary new form of technology that’s alien and difficult to understand and detached from the digital marketing world. However, Kristopher Jones believes that blockchain will affect everyone in digital marketing, from content creators to advertisers. Not to worry – Jones believes that blockchain will make things better and solve a lot of problems that you might be facing in your day to day. 
 
Right now, early stages of blockchain technology have been implemented into existing website architectures and created new opportunities for digital marketing firms. 
 
Free up Countless Hours With These 5 Marketing Timesavers
 
 
Do you find your time is being eaten away? Are you finding the hours disappearing every time you look at the clock? Want to lighten your workload? This article by Business.com has some great ideas on how you can save time, be more productive and work smarter instead of working harder. For some guidance on how to manage projects, prioritise and organise your workflow, get some top tips on how to be more efficient and perform at your best. 
 
 
Whilst most companies are heavily investing in digital marketing in the next year (and some are still playing catch up), you might find yourself still trying to convince your higher ups to join suit. If that’s an issue you’re facing, this article will help you. Packed with useful statistics and facts, it breaks down which digital marketing channels companies should invest in and why, if email marketing really is dead and why you should be investigating social media marketing. 
 
 
This is an illustration of Mike Rhodes’ pyramid for the ways artificial intelligence is changing marketing. The pyramid is divided into three sections. The base of the pyramid is green with white text that says Bidding. The middle section of the pyramid is blue with white text that says Targeting. The top of the pyramid is orange with white text that says Messaging.
 
In an extensive article and podcast episode by the Social Media Marketing podcast, host Michael Stelzner interviews Mike Rhodes, an expert in helping businesses succeed with customer acquisition, an author, CEO of WebSavvy and course leader on Google Display Network, AdWords, Google Data Studio and more. 

They discuss how AI is not so distant from digital marketing as you might think, share examples on how AI can affect marketing and how the technology might be able to automate parts of your job. How far along are we on the new technological revolution? How can it help you with your work?
 

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