Do you think people should have doubts about the power of AI?
Most of these doubts stem from the lack of understanding about what AI is and what it can do. However, as AI progresses into many facets of our lives, people get used to it and trust it to become another part of the technological advancement that helps make their lives easier. As I have always said, the best tech should be effortless. The more AI progresses towards that, the more people will allow it into their lives. In fact, we are seeing it already - for example, with the many autonomous vehicles that ply our streets.
Some people think AI won’t last, whilst others feel this will be the biggest shift we have seen in tech. What are your thoughts?
How can AI support a more personal experience for your customers?
AI is in fact the best tool to achieve personalization. Customer experience has always been the holy grail of conventional marketing. With the advent of technology, our marketing has come full circle from one-to many with traditional advertising such as TV commercials or billboard advertising, to one-to-one personalization at scale. With the growth of the data we have now, we know more about the customer than ever before. This allows marketing to achieve laser targeted personalization and hence, efficiency & optimization. Now, technologies in machine learning allow us to take advantage of the massive consumer data that’s available and connects the dots to deliver actionable consumer insights to brands that drives bottom-line ROI.
Forward Marketing Summit Singapore 2020
18 Jun 2020 – 19 Jun 2020
The Forward Marketing Summit Singapore 2020 is going VIRTUAL. Faced with the unprecedented impact of the Covid-19 outbreak, we want to...Read More
Forward Marketing Summit Jakarta 2020
2 Sep 2020 – 3 Sep 2020
With Indonesia consisting of over 17,000 islands and some 700 languages, marketing in the country can present some of the greatest...Read More
Forward Marketing Summit Hong Kong 2020
2 Dec 2020 – 3 Dec 2020
Forward Marketing Summit is Hong Kong's leading conference where the greatest innovators of marketing, data and technology converge! Our...Read More